Welcome to the sustainable side of content strategy and content creation for startups and founders.
For small businesses and start-ups, the lack of time, resources, and focus on content marketing typically looks like this:
Publishing mediocre content that doesn’t matter to your target market,
Conducting ‘random acts of marketing’ just to get something out there… only to get crickets in return,
Not doing anything at all because you’re heads-down on development and don’t have time for marketing.
We get it because we’ve been there.
Here’s the thing: just because you’re getting started doesn’t mean your content should be all guesswork or — worse — put on the backburner until you have more time (hint: that’ll never happen!)
It also doesn’t mean sinking a boatload of cash and resources into a huge content marketing plan that’s impossible to keep up with.
Startups need to be selective and intentional when it comes to choosing a content marketing agency.
Why? Because you don’t have the luxury of wasting time, money, and energy on the latest shiny object or cheap, unsupportive tactics.
Trail Mix Marketing is a strategic partner who digs deep to understand where your business is now, supports where you’re going, and has the creative chops and discipline to help you get there.
Meet Trail Mix Marketing
Alex Zamorski - Owner & Content Strategist
Alex has over 12 years of experience building successful marketing campaigns that help small businesses and start-ups thrive. She’s worked across several industries including creative services, technology, nonprofits, education, and book publishing. Alex believes that tapping into sustainable practices is the best way to achieve goals, both in business and personally. Outside the office, Alex is happiest chasing her 3 kids around, reading a variety of books, and exploring the Pennsylvania mountains.
Let’s make a plan.
Interested in learning more about how the sustainable content system can help your biz? Fill in the form below to schedule an intro call.