Content Strategy Services
Ready for a content strategy that fuels your business?
Welcome to Trail Mix Marketing — we’re glad you’re here!
We specialize in creating sustainable content strategies for small marketing teams and startups looking for a straightforward playbook to:
Create content and assets that are tied to business goals and measurable outcomes.
Repurpose, reuse, and reimagine existing content to make the most of every asset.
Distribute new and existing content to increase visibility and lead generation opportunities.
Content Strategy
Wandering is cool when you don’t have a goal in mind — not so cool when you’re running a business and have KPIs to hit.
Skip the wandering phase with a totally customized, done-for-you content strategy (based on our sustainable content system) that will take you from guessing to confidently knowing what to create, when to publish, and how to get it all done.
Every Content Strategy engagement includes:
Research: content audit, competitive analysis, industry deep dive, audience listening
Strategy: goals, audience, content pillars, formats, channels
Activation: editorial calendar and creative brief templates
Kick Off: live workshop to launch your new content marketing strategy
Content Strategy + Support
Our motto: different shoes for different adventures. Same goes for content creation and management. There’s no one-size-fits all here!
Using the Sustainable Content System, our team creates unique content strategy and roadmap that identifies what to create, when and where to publish, and how to get it all done.
From there, we’ll get moving to fulfill that roadmap with our special blend of content to proven to help you build your brand, make connections, and get people excited to work with you. Typically this includes a mix of the following:
Guides, workbooks, or other lead magnets
Blogs and articles
Email newsletters
Social media
What’s the Sustainable Content System?
The Sustainable Content System solves two problems that small marketing teams and start-ups face: lack of time and limited resources.
Our intentional approach to content creation produces high-quality content designed to be reused, repurposed, and reimagined.
In its simplest form, we identify a Big Topic, turn it into an irresistible Primary Asset, then create Supporting Assets to drive traffic and boost conversions.